My work

The trade in tool is an integral tool for customers to check their phones worth in preparation for an upgrade.

How do we improve the trade-in journey to reduce drop-offs which leads to low conversion rate and ultimately affects sales?

The no monthly fee PC Money Account has introduced a savings feature that earns you interest on every dollar you save.

How do we drive existing PC Money Account holders to add this feature to their current account?

I played a key role in shaping the user experience and messaging for the website, ensuring it served as an engaging and user-friendly platform to support product adoption and user education.

PC Financial launched its first fee-based credit card, targeting existing users already holding a PC Mastercard. The goal was to encourage these users to upgrade through an in-app offer tile on the PC Financial Mobile App.

A content style guide created to bring consistency, clarity, and personality to The Replay Button, a growing music page celebrating nostalgia, new sounds, and honest music discovery.